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Marketing & Strategy

LaunchPad Marketing Campaign

Objective

Increase awareness of the LaunchPad Ignite Program across Oklahoma universities (OSU Tulsa, OSU Stillwater, OSUIT, TU, ORU) through coordinated social media, faculty engagement, student org partnerships, info sessions, and on campus marketing.

Role

Led campaign strategy, created promotional materials, and coordinated outreach.

Process

  • Identified target audience

  • Developed messaging

  • Created graphics/content

  • Managed outreach

Outcome

  • Partnership with 5+ universities

  • Presented recommendations to leadership

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Marketing Campaign Gantt Chart

Deliverables:

Social Media Posts Strategy

Program Competitor Analysis

Slide deck to Executives

Frisco Bowl Media Campaign

Objective

Increase fan engagement, expand the event's digital reach, and deliver timely, engaging content leading up to and during the 2023 Scooter's Coffee Frisco Bowl. 

Role

Served as a Digital Media & Marketing Intern and later as a Social Media Team Manager, helping plan, create, and execute social media content across multiple platforms while coordinating with internal staff, sponsors, and Marshall and UTSA's media teams.

Process

  • Developed and managed content calendars to maintain consistent communication leading up to the bowl game

  • Created graphics, countdown posts, game-day content, and promotional materials using Photoshop, Canva, and Premiere Pro

  • Coordinated with social media teams from UTSA and Marshall to ensure cohesive event coverage and increase reach across fan communities

  • Assisted with real-time content creation during bowl week and game day

Outcome

  • Contributed to a record-breaking 1.5+ million impressions across X and Instagram

  • Helped drive a 600% increase in audience engagement through strategic content planning and execution

  • Supported successful sponsor activations and digital promotion efforts throughout the event

  • Delivered content to 18,000+ followers across social media platforms

Deliverables:

Social Media Analytics

100-Day Countdown Calendar

Monthly Social Media Calendar

Bowl Week Creative Team Daily Schedule

Gameday Final Score Post

100-Day Countdown Graphic

100-Day Countdown Video

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